Clients
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Major League Baseball has one of the most progressive web presences of any professional sports organization, it also has a built-in dedicated group of fans who readily seek out new ways to express their love of the game.
When MLB came to >carrot their mission was clear: extend and leverage the stoic MLB brand into the realm of social media. We designed a bespoke Facebook application that gave fans a centralized outlet to display and discuss their favorite teams. The time has arrived where die-hard fans can heckle their rivals from the comfort of their living rooms.
It's baseball evolved, fans empowered, and a heroic piece of Americana re-imagined for a new generation.
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Saatchi and Saatchi, one of the world's largest advertising agencies, came to >carrot for our input on creating social communities for mega-retailer JCPenney.
This is the brand's first foray into the social media space, which meant we were challenged to re-create the iconic JCPenney brand for the web. We started by conceptualizing the in-store experience then made sure that all the rich media elements were consistent with existing brand-attributes.
In conjunction with print and television advertisements, JCPenney helped to redefine retail in the 21st century by starting an open dialogue with their consumers while retaining the elements that make the brand so successful.
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Innovation is at the heart of everything we do. We had the opportunity to work on a revolutionary TechCrunch40 approved service which promises to democratize education and bring world-class knowledge to the masses.
Teach The People is a crowdsourced university. Experts on subjects from metaphysics to macrame gather to disseminate the essence of their craft to people around the world. The key to the project's success was an intuitive user-interface, after all at the end of the day there is one person using the products we build: the user. We had to make it easy for all the teachers of the world to upload their rich media content and make it easily viewable on a variety of platforms.
Also crucial was creating and building a strong brand that consumers could connect with. With our help Teach The People has the potential to be the Harvard of the 21st Century, a learning institution of the highest caliber, equalized for world consumption.
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The worlds largest public relations firm with a client base as long its reputation, Weber Shandwick is the agency of record for some of the most fabled brands in the world including Microsoft and Unilever.
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Video conferencing has long been the fodder of Sci-Fi novels, now thanks to HUE HD cam it's available to the masses. Unlike other utilitarian pieces of hardware, HUE is as beautiful to look at as it is to use.
We designed a product that's not only flexible in where it can be used, but also how it can be used. The flexible neck makes it a breeze to attach to any laptop USB port, and via the included extension cord, usable with any desktop computer.
HUE was a critical success right from the start, earning praise from TIME and approved by none other than Oprah herself!
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CBSEyeMobile is an innovative application available both as a normal website and an iPhone application which is garnering positive reviews all across the blogosphere. It enables any mobile-phone yielding person to become a mobile reporter in the field, thus democratizing the news-creation process and puts power back into the hands of the viewer.
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Pikum is a sports-gaming, Virgin Capital backed startup, which recently launched a U.S. specific site. Pikum is social gaming at its finest, allowing users to bet their friends in pickles over the results of any sporting match in the world. Bringing the social element to the world of sports gaming is just one aspect of the site that promises to make it a huge hit with American users.
>carrot has consulted on many social-media initiatives for the site, including it's first foray into the lucrative college market and various microsites which help focus users into distinct Pikum communities related to specific topics.
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Services
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As a cutting-edge new-media firm we set trends rather than following them. This allows us to leverage what is already working while taking into consideration the future of both the brand and associated technologies. All the technology in the world is useless unless we can harness it to strengthen our clients message and help them foster meaningful relationships with their customers. To achieve these goals we often need to shatter boundaries, segments, and channel separations in order to craft integrated campaigns with lasting impact. We're always on the lookout for captivating new interactive technologies that will ensure our clients remain at the forefront of new-media world. Our goal is to create consumer evangelists which sustain a brand on its own terms. They help us craft word-of-mouse campaigns that empower the consumer, make a lasting impact on the marketplace, and exceed our clients expectations.
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You've worked hard to craft the perfect brand image, we help insure your social-media presence is consistent with other essential elements of your brand. We take proactive steps to protect your investment and extend it into the social media space.
We're brand fanatics. We understand the importance of cohesive and consistent messages involving all five senses. Branding encompasses every aspect of your business and directly impacts the experience your customers have. We get how to capture their attention and keep it focused on your specific message. We also have the design expertise to execute every component in the known branding universe. We're your one-stop shop for the most memorable and effective brands this side of Pluto.
Facebook, twitter, YouTube, dingbo-okay we made that last one up. We get what you don't, we understand exactly how to leverage the key attributes of your brand and which social web application is right for you. We're experts at taking your carefully crafted image and presenting it to your consumers in a way that maximizes the potential of the social web. Translation: We'll make sure 'the kids' remember who you are, and what you're about on the services they use the most.
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Success on the social web depends directly on your current knowledge of the subject. Good thing your friends at >carrot creative are the preeminent authority on continuing social web education. We keep your employees abreast of the all the tips, tricks, and trends required to conduct business on the Internet.
We are continually invited to speak at some of the most influential conferences in all the land. We involve ourselves in ever aspect of the social media community, therefore we know who the major players are, what they bring to the table, and how the next big innovations in the social-media space will revamp your marketing roadmap.
Members of the >carrot crew stay informed about Internet happenings by working with innovative universities to influence the curriculum at those schools, while simultaneously leveraging the resources of each institution to find out more about the latest and greatest social-media tools available.
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From start-ups to traditional franchises, we've got the expertise to expand your big ideas and translate them into real-world results. We understand the value of a sustainable marketing plan and have the know-how to grow your business into an all-conquering empire. We have the unique ability to take your wide-eyed concept and target it to the right segment. As a full service design studio we can also guide your idea through the complete design process. This all occurs under one roof from a team with a proven track record, ensuring the consistency of both your message and its aesthetics.
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The world of social media can be a confusing place. Sometimes great ideas can be lost in translation and never live up to the original concept. We've got the goods to ensure your project makes it's way smoothly from inception to launch and beyond. We can consult at any point along the product development cycle to give you the guidance necessary to make a good product even better.
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Everything on the Internet is ultimately built to satisfy one person: the user. A happy user is a happy customer, a happy customer is more likely to return to your site, as well as virally spread the virtues of their experience to their friends. This is the kind of invaluable marketing that is easily attainable if the product is designed right from the start. We understand what users want and what they respond to most favorably. >carrot designs everything for maximum user friendliness, we build our products to ensure every visitor to your application becomes an integral viral figure in your overall marketing plan.
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We're the authority on successful web applications. We're trailblazers in the world of Facebook applications, having created some of the very first widely used applications. We are a regular fixture at developer conferences around the country and we're at the forefront of user-centric application design. We understand what features users respond to and how to leverage the success of your existing brand into applications all over the social web. Large or small, we've done them all, even creating entire social networks from the ground up. We're so good at what we do the recent winners of the International Advertising Festival's "Agency Of The Year," Saatchi & Saatchi, worked with us to develop a social web application for one of their biggest clients. Come see what we can do for your brand.
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Giving users a memorable reason to come back to your product is critical for it's long-term success. In the social media age that means using new, exciting forms of media to get your message across. >carrot is the preeminent authority on incorporating rich media into your existing site or creating new outlets for users to experience your brand. We are always looking at interesting and innovative ways to connect with users and make their experience so memorable they become the best advertising resource in your arsenal.
About / Company
We offer careers in everything from account representation to social-media web development. Think you have what it takes to join the hottest creative shop in NYC? Take a gander to the right to see our open positions, don't see what you're looking for? Shoot us an email!
We are growing, and positions open frequently!
careers@carrotcreative.com
About / Company
About / Staff
About / Location
The result is Carrot Creative, a new-media marketing agency with a focus on social-interaction design.
Located in the trendsetting neighborhood of DUMBO, Brooklyn, NY, Carrot works with the best in the business. We're proud to count organizations like Weber Shandwick, Saatchi and Saatchi, Major League Baseball, JCPenney, and The Onion as our clients. We're leading the world in social-media marketing and always excited to help forward-thinking organizations plan their future around the social Internet.
Founded in 2005, Carrot Creative was formed by three friends and their idea that social-media would soon rewrite the rules of marketing. Mike Germano, Chris Petescia, and Robert Gaafar bring traditional Marketing, Design, and Leadership experience to the new-media universe.The three founders had been in distinctly separate, yet complimentary fields, where they harnessed the power of the Internet in creative and compelling ways. They came together to change the way people interact online and in the process, formed a company embodying their passion and nerdiness.
Contact / Directions
Head straight across the Brooklyn Bridge. Take the staircase at the end of the walkway and make a left onto Washington Street.
