The Swedish Grappling League

The Swedish Grappling League started out as a local event, and has how evolved into the largest event in Sweden.

BUILDING AND MARKETING AN EVENT FOR GRAPPLERS
The Swedish Grappling League started out as a local event in Norrköping, Sweden. With the help of simple graphical profile, a simple blog and constant viral marketing this event has grown to be the closest thing to a national championship Sweden has today, with hopes of becoming the official national championship in the nearby future.